From a humble beginning, Mahindra today is one of the largest business conglomerates in India. Started with the iconic Willy’s Jeep on the rugged Indian roads, Mahindra today is $16.7 billion multinational group with 180,000 employees in over 100 countries across the globe. Started as steel trading company in 1945 and changed the name to Mahindra & Mahindra in 1948. Mahindra ranked 21st among list of top companies in Fortune India 500 in 2011 and also ranked 10th most trusted brand in India, by ‘The Brand Trust Report’, India Study 2014.
Standing strong among major competitors of the market which include Maruti Suzuki, Tata Motors, Ashok Leyland, Toyota and many more, Mahindra Group today has diversified in business sectors like defense, aerospace, farm equipment, automobile, consulting services, hospitality, real estate and many more. Following the three basic tenets like thinking alternatively and driving positive change in everything they do, Mahindra aspires to deliver a positive solution in the life of their customers.
Mahindra has also maintained a positive growth by entering into the two wheeler market by taking over ‘Kinetic Motors’ in India. It also has controlling stakes in ‘REVA Electric Car Company’ and ‘Sang Yong Motor Company’ in 2011. In the defense sector, Mahindra also has a joint venture with BAE (British Aerospace) Systems to deliver top grade military equipment for Indian defense. Recently Mahindra Defense Naval Systems (MDNS) has become the only private sector player to foray into development of Indian Naval frigates and submarines.
Agriculture is no doubt a vital part of Indian economy and Mahindra supports the farmers of India from seed supply to vehicle support. Their tractor business is five decades old and recently they have started to create innovative products in the field of agriculture. Crop Care was launched in 2005 to protect the harvest from harmful insects. They also active seed distribution and fresh produce services.
Among its many diversifications, Mahindra remains a strong brand name in the field of automobiles. Rough and tough hard terrain jeeps, luxury sedans, heavy duty trucks and defense vehicles are some of the products committed to provide superior service to the clients. They are also a leading service provider in the field of IT (Information Technology). The companies are – Bristlecone, Mahindra Comniva and Tech Mahindra. Mahindra Group also delivers financial and consulting services to different business houses.
With vast growth comes responsibilities, Mahindra also takes active participation in the fields of environment, education, health and sports. Their Employee Social Options Program (ESOP) connects with various aspects of the society. Mahindra also supports the Lifeline Express Initiative which brings medical support for people situated across various parts of India. All together, Mahindra is a name associated with trust and quality and maintains its presence across many verticles of the industry.
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